Betfair, the London based global online betting giant, is banking on Garden State PR support as the state sanctions online gambling starting this fall.
East Rutherford, N.J.-based MWW is guiding PR for Betfair ahead of the Nov. 26 start of Internet wagering in New Jersey.
Betfair, which went public on the London Stock Exchange in 2010, has created LetsPlayNJ.com to promote the state's gaming rules as well as Betfair services. An advertising blitz via London's WCRS is also in the works.
The company has forged a deal with Trump Plaza Associates, the casino operator which has a New Jersey Internet gaming permit, to provide online gaming services.
Betfair entered the U.S. in 2009 with the acquisition of horse racing media company TVG.
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