C. Perry Yeatman, who held top corporate affairs posts at Kraft and Unilever after an agency career, has been named principal and chief marketing officer for Mission Measurement, which helps corporate and public sector clients tackle social problems.
efore running her own D.C.-based shop for the past year, Yeatman spent seven years at Kraft as senior VP of corporate and government affairs, taking a lead role in building up the Kraft Foundation's work on hunger and healthy lifestyle programs.
She was previously VP-corporate affairs at Unilever, sitting on a board seat at Unilever Foundation, and held managing posts at Burson-Marsteller and Shandwick.
MM is based in Chicago with a D.C. office and has worked with clients like Walmart, Boeing, the American Red Cross, Boys and Girls Clubs of America and the W.K. Kellogg Foundation.
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