The technology and energy industry-run partnership pushing toward the development of a “smart grid” power system in the U.S. wants an agency to help develop a brand and strategic message for the organization.
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The Smart Grid Interoperability Project, a Delaware corporation seeking tax-exempt status, has an RFP out through March 4 for an agency with experience in brand development marketing and communications, particularly in the non-profit and education sector.
The SGIP, led by a board of executives from companies like the Consumer Electronics Association, American Electric Power and Lockheed Martin, is working to support the National Institute of Standards and Technology as it fulfills the Energy Independence and Security Act of 2007, a sweeping federal law addressing fuel economy, biofuels and implementation of a framework for a smart grid in the U.S.
The group sees its mission as coordinating stakeholders in the smart grid push to advance the project.
The RFP calls for marketing and strategic comms. consulting, newsletter production, media training and other relations tasks.
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