Allison Gollust, who joined CNN in its top communications role earlier this year, has added the chief marketing officer title to her senior VP role.
CNN president Jeff Zucker, who worked with Gollust when he led NBC Universal, said combining PR and marketing "makes sense" as the news producer is "re-imaging" its content and its brand.
The CMO role includes oversight of strategic marketing, creative services and event marketing. She continues as head of corporate communications and chief spokeswoman for CNN, its TV and digital units, reporting to Turner Broadcasting senior VP/comms. Jeff Matteson.
Gollust joined CNN in March after a short stint as communications director for New York Gov. Andrew Cuomo.
She left NBCU in late 2010 amid the merger with Comcast.
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