Smith Bros. Agency handled today announcement of the introduction of the meatloaf cupcakes at the 32-member Kings Restaurants chain.
The item is topped with Kings’ signature bacon jam and “frosted” with creamy mashed potatoes.
Chris Whalen, president of KCS Management, said the cupcake is a way to give consumers a “unique and delicious twist” on a Kings’ classic entrée.
“We’re so excited to see the overwhelmingly positive response from customers,” Whalen said in the PR Newswire-distributed release. “They simply can’t believe it’s coming from Kings.”
Brandi Smith of Smith Brothers has not yet been reached for her take on the taste of the meatloaf specialty.
Kings, which was founded in North Versailles, Pa., has restaurants in the Keystone State and Ohio.
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