TRI Pointe Homes and Weyerhaeuser Company are relying on outside financial PR counsel as TRI acquires Weyerhaueser Real Estate Company in a $2.7B deal to create one of the top 10 homebuilders in the U.S.
Phil Denning, managing director for Norwalk, Conn.-based ICR, is leading media outreach for TRI Point on the deal.
Joele Frank, Wilkinson Brimmer Katcher partners Dan Katcher and Andrew Siegel are working the financial press for Weyerhaeuser.
Irvine, Calif.-based TRI acquires five Weyerhauser units in the deal, including Pardee Homes (Southern Calif., Las Vegas), Trendmaker Homes (Texas), Maracay Homes (Ariz.), Winchester Homes (D.C. metro), and Quadrant Homes (Wash. State).
The transaction calls for Weyerhaeuser to spin or split off the real estate unit to be merged with a subsidiary of TRI Pointe, which is putting up 130M shares and $700M in cash.
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