Gap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought parter to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
It wants a firm with strong ties to the business press covering the retail category and the ability to monitor the global print/broadcast media.
The selected partner also will build "confidence internally and externally in Gap's Inc.'s global growth strategy."
The annual budget range is $200K to $300K.
RFP responses are due to Jaclyn Watling of Gap's strategic sourcing unit by Nov. 21. The work will begin in March.
Gap, which currently works with New York-based Shadow PR for fashion PR, runs more than 3,100 stores under the Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix banners.
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