WCG has recruited Michael Brito, who led Edelman Digital's social business strategy, for the group director slot at its San Francisco headquarters office.
At the No. 1 independent firm, senior VP Brito handled key clients such as Intel, HP and Yahoo.
He is the author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization” and “Your Brand: The Next Media Company,”
Chris Deri, president of WCG, said in a statement that Brito has “personally influenced the way technology and social commerce have changed how brands build relationships and conduct conversation.”
WCG is the healthcare, analytics and consumer technology flagship of W20.
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