Cooney/Waters has teamed with Russo Partners to form Clearpath Health Communications to provide holistic PR support to companies though the lifecycles of businesses and products.

The entity melds C/W’s marketing strengths with Russo’s corporate and financial communications savvy.

Tim Bird, president/COO of C/W, and Tony Russo, CEO of RP, told O’Dwyer’s Clearpath’s expected nimbleness and ability to execute on a dime will be advantages enjoyed over larger PR offerings. That’s important as clients make accountability a top priority.

They've known and admired the work of each other for at least a decade. 

The goal is offer one-stop to clients as they move from early stage development though commercialization.

C/W is part of the Cooney/Waters Group, which ranked as O’Dwyer’s No. 4 healthcare firm in 2012 with fees of $18.9M.

The Corkery Group and Alembic Health Communication are sister units that are owned by Creston Group.

Russo Partners, in operation since 1988, was formerly Noonan/Russo Communications.