Comcast has taken full ownership of kiddie cable TV network Sprout from PBS and HIT Ventures, an investment of Apax Funds.

Launched in 2005, Sprout offers 24-hour programming for the pre-school crowd, featuring shows like “Lazytown,” “Noodle and Doodle,” “Tree Fu Tom,” “The Sunny Side Up Show,” and “The Good Night Show.” It also has access to the “Sesame Street” library.

Sprout reaches into more than 60M households and its online and on-demand platforms have generated more than 1.5B views.

Sandy Wax, president, said the network is “committed to creating the highest quality series for our viewers and the opportunity to help drive the company’s kids and family strategy will continue to fuel our content creation engine.”

Sprout is part of Comcast’s NBCUniversal Cable Entertainment portfolio that includes USA, Bravo, Oxygen, Esquire Network, E! and Syfy.