amcAMC Entertainment Holdings, the Kansas-based, Chinese-owned movie theater chain, has engaged ICR for PR and financial communications counsel ahead of its $370M initial public offering.

AMC, the No. 2 theater company with 343 outposts in the U.S. behind Regal Entertainment Group, said Dec. 2 it plans to offer more than 18.4M shares in the $18-20 range.

ICR senior VP Jessica Liddell and senior managing director Brad Cohen handle the AMC account at Norwalk, Conn.-based ICR.

AMC is also taking the unusual step of offering shares without fees to members of its customer loyalty program, Stubs, on a limited basis.

China entertainment company Dalian Wanda Group bought AMC in 2012 for $2.6B.

AMC slates a New York Stock Exchange listing under the symbol AMC.