Mike Huckman, former senior VP/director of media strategy at MSLGroup, has joined Pure Communications, the life sciences PR firm.

huckmanHe takes the chief strategist role in charge of IR, story development, issues management, crisis PR, client media training and roadshow skills development.

Huckman has 27 years of TV experience including pharmaceutical/medical technology reporter at CBNC.

Pure, which has offices in Cambridge (MA) and Wilmington (NC) has developed PR programs for clients such as Sage Therapeutics, Aveo Oncology, GoodStart Genetics, OpGen and Boston Biotech Conference.

Founder/CEO is Andrea Johnston, a veteran of Ketchum, Bayer Diagnostics, DuPont Merck and DeVries PR