Kevin Goldman, a veteran corporate communications counselor, in-house PR exec and journalist, has landed at APCO Worldwide as senior director for media relations in New York.

Goldman was VP of communications for NBCUniversal for two years before moving to Hiltzik Strategies and most recently Sucherman Consulting Group in senior posts.

He started out in journalism with reporting posts at Variety, Newsday and the Wall Street Journal before moving to the PR side with Burson-Marsteller in the mid-1990s. Corporate posts at Priceline WebHouse Club and Bookspan followed.

Goldman also wrote "Conflicting Accounts" (Doubeday 1998) about Saatchi & Saatchi.