Craig Alperowitz, who has more than two decades of PR experience, will join Hill+Knowlton Strategies on Jan. 6 as head of its U.S. marcomms practice.
He’ll take over for interim head Gary Goldhammer, who is chief of H&K’s digital strategy in the U.S.
They will work to integrate the respective practices to develop campaigns that “deliver across paid, earned, shared and owned media channels,” according to a statement from Goldhammer.
Alperowitz has represented blue-chips such as Nestle, Procter & Gamble, Hershey Co., Best Buy, Warner Bros. Home Video, and General Mills.
Most recently, he headed the consumer team at W20 Group, working on B2C clients for its WCG and Twist Marketing units.
Alperowitz was executive VP at Lippe Taylor, managing director at DeVries and VP at FitzGerald Communications.
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