New Jersey’s Coyne PR has won the LA Marathon business in a competitive pitch for the world’s tenth largest organized 26.2-mile race.

Heather Krug, the six-time marathoner who heads Coyne's west coast operation, will spearhead overall communications for the 2014 ASICS LA Marathon and the city’s effort to notch the winning bid for the Olympics trial run in 2016.

Tracey Russell, CEO of LA Marathon LLC, said Tom Coyne’s firm aced the race for the account due to its track record in the “endurance sports space” and “potential to help increase our visibility nationally and internationally as well as to leverage LA as a destination race.”

Coyne opened in the City of Angels in July.

Meanwhile, LA Marathon LLC has named Carsten Preisz VP-brand strategy and marketing.

He’s a former partner of Freemark Entertainment LLC, which counts Reno Air Races and New York Lizards (professional lacrosse) as clients.

Preisz, who has lived in LA for more than 30 years, began his career as a commercial diplomat in the city for Denmark.

He has management experience, working with luxury brands such as Rolls-Royce, Bentley and Bang & Olufsen (audio and video products).