Lisa Sepulveda, Weber Shandwick's consumer marketing president, has returned to Edelman after a seven-year split.

She takes on the global client relationship management slot responsibility effective March 25.  That group includes 17 clients (GE, Microsoft, eBay, HP) that generates 30 percent of Edelman’s revenues.

Sepulveda told O’Dwyer’s that she started her career at Edelman and called her return a “no-brainer.” She reports to CEO Richard Edelman.

Julianna Richter, who was in charge of gcrm, has been upped to the new position of COO/Edelman U.S.

Edelman told O’Dwyer’s a key focus for Richter will be the build-up of the firm’s business beyond its traditional New York, Chicago and Washington base.

Richter joined Edelman in 2000, overseeing pharmaceutical and health clients such as Schering-Plough, Novartis, Merck and AstraZeneca.  In the new post, she reports to Mark Hass, CEO of Edelman U.S.

Sepulveda joined Interpublic’s PR flagship in 2009, and has managed multi-country work for blue-chip clients such as Samsung, Amway and Weight Watchers.

Prior to WS, Sepulveda helmed Euro RSCG Worldwide PR.  She took that job in 2006 after a 19-year stint at Edelman.

At Edelman, Sepulveda founded its consumer health practice. She served as general manger of New York, executive VP of the city’s consumer brands practice and managing director of the global consumer health sector.

Her Edelman highlights include managing the Rx-to-OTC switch for Advil and Claritin and the “Dove Campaign for Real Beauty.”

Sepulveda also has handled PR campaigns for Sears, Pfizer, Georgia Pacific and Birdseye.