alan parkerThe U.K. knighted Alan Parker, founder and chairman of Brunswick Group, this week for his service to business, charitable giving and philanthropy in the country.

Parker was awarded an Order of the British Empire as part of a long list of New Year's Honours for "a number of generous personal gifts to Save the Children, in addition to his formal role as chair" of that group, said the Cabinet Office.

Parker was also cited for founding China Now, a cultural festival to "break down barriers" between China and the U.K., served as a U.K. business ambassador, and a trustee of the Diamond Jubilee Trust.

He has also advised British Prime Ministers David Cameron and Gordon Brown.

Parker founded the global PR powerhouse in 1987 and continues to counsel clients as chairman of the firm.

WPP chief Martin Sorrell was knighted in 2000.