Chrysler Group's street and racing technology unit has picked Atlanta's BurnsGroup Unlimited to handle the IMSA Tudor United SportsCar 2014 Championship, which kicks off Jan. 23 with the Rolex 24 at Daytona International Speedway.

Barbara Burns is a veteran of the motorsports circuit, handling races here as well as China, Japan, Brazil and throughout Europe.

She also did a stint at the Atlantic Olympic Broadcasting and FIA World Endurance Championship.

Adam Saal, account manager on the Chrysler push, handled events such as the Toyota Grand Prix of Long Beach and CART IndyCar/Champ Car. Matthew Simmons, a GolinHarris alum, rounds out the BurnsGroup team.

Ralph Giles is president/CEO of Chrysler SRT Brand and Motorsports.