Kekst and Company and Devine + Partners advised Peak Rock Capital's Jan. 2 acquisition of revamped honey producer Natural American Foods.

honeyNAF is the successor to Groeb Farms, the Michigan honey giant that filed for Chapter 11 protection in October after it was implicated in a scheme to illegal buy Chinese honey through other countries.

Peak Rock, an Austin-based private equity firm that threw Groeb a lifeline after its bankruptcy filing, relies on Kekst and Company for PR counsel.

Philadelphia-based Devine + Partners worked with Groeb and the newly constituted Natural American Foods, which market the Miller's American brand of honey.

Financial terms of the deal were not released. Court records showed Groeb sales of nearly $138M in 2012.