Eryn McVerry is a new senior VP at Ketchum’s sports and entertainment operation.
The 13-year veteran was brand director/advertising & marketing at Ogilvy & Mather, where she played a key part in the launch of NASDAQ and handled UPS, SAP, Time Warner Cable and Tottenham Hotspur English soccer team.
At Ketchum, she will work on major accounts such as IBM, Anheuser-Busch, InBev and Gillette.
Ann Wool, who heads the Ketchum unit, said McVerry would add “deep experience in marketing to men through sports and integrated brand campaign.”
Prior to O&M, McVerry worked at Momentum Worldwide (account director) and Leo Burnett’s Relay Worldwide (account supervisor).
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