The 25,000-student University of North Carolina at Charlotte wants a firm to conduct market research on its brand and image.

The university, focused mostly on local and regional impressions, seeks input from alumni and donors, the Charlotte business community, prospective graduate and undergraduate students, faculty and staff, and current students.

Budget is $50K for the four-month assignment.

An RFP issued Jan. 13 calls for pitches by Feb. 3.

View the RFP (PDF).