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The National Honey Board will stick with EvansHardy+Young for foodservice sector PR, following a review.
The incumbent since April 2010, the Santa Barbara, Calif.-based firm handles trade and media relations to promote honey as a “pivotal” ingredient in the foodservice sector.
The Firestone, Colo.-based board, which is funded by a tax on domestic and imported honey and housed under the Food and Drug Administration, released an RFP last August for the account.
Max Martens is VP of PR for EHY. Honey Board director of marketing Catherine Barry oversees the work.
North Dakota leads the U.S. in honey production, followed by California, South Dakota, Montana and Florida. Production in 2011 totaled 148M pounds worth $256.5M.
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