Smoothie King, the privately held franchiser of beverages, supplements and healthy snack foods, is looking for a retainer PR firm for a variety of tasks in 2014.

smoothie kingThe New Orleans based company, which has 600 locations in 32 states and abroad, wants ongoing consumer PR support for assignments like product launches and store marketing, along with crisis communications and digital PR.

Smoothie King, which has worked with Fish Consulting and Saeger Media Group for PR, released an RFI this week with plans to invite select agencies to pitch the account in March.

Budget is in the $75K-$115K range.

Proposals are due Feb. 4. View the RFI (PDF).

Katherine LeBlanc (katherine [dot] LeBlanc [at] SmoothieKing [dot] com), manager of marketing communications, is overseeing the search.

Note: The RFP was updated on 1/24/2014 @ 1:14PM.