Viacord is reaching out to a group of firms to handle its $150K PR budget to promote its family cord blood and tissue banking business.
The unit of $2B PerkinElmer scientific and healthcare instrumentation company has preserved the umbilical cord stem cells of more than 300K newborns. Though cells may be used for the treatment of about 80 diseases.
ViaCord, the sole “consumer facing company” in PE’s business portfolio, is looking for a firm with strong social media skills and the savvy to forge relationships with “mommy influencers” and “mom celebrities,” according to its RFP.
Cambridge, Mass.-based ViaCord also is looking for action in lifestyle magazines such as US Weekly and People Magazine to reach its target audience of mothers from ages 21 to 45 from household incomes of more than $75K.
ViaCord wants pitches by Feb. 7.
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