Fleishman-Hillard is handling longtime client Bumble Bee Foods’ recall of its flagship tuna cans over concerns some were improperly sealed.

bumble bee

The San Diego-based company said March 6 that loose seals or seams could lead to spoiled fish and illness if consumer, although no reports of any illness have been received.

“We must assure our consumers and retailers of a safe and quality product so we very much appreciate everyone's part in disposing of the products with the specific codes indicated,” said SVP of technical services and corporate quality assurance Steve Mavity.

Fleishman-Hillard’s San Diego office is handling PR for the recall. Senior partner and senior Della Sweetman heads the assignment.

Bumble Bee tuna cans distributed from Jan. 17-Feb. 28 are affected by the recall.

The Omnicom firm has worked with BBF since 2003, when it was spun off as a privately held entity from ConAgra Foods, and handled the recall of its Castleberry’s hot dog chili sauce over botulism concerns in 2009.