Jesse SoleilPorter Novelli has named Jesse Soleil senior VP-digital in charge of designing cross-platform programs for clients.

Soleil is founder of Massiverse, a digital media entertainment outfit targeted at children. During the past four years, Soleil created programs such as Dragons Vs. Robots and integrated social media, TV, webisodes, mobile apps and other platforms.

He did a nearly eight-year stint at Scholastic Inc. departing as VP-emerging media and technology.  In that capacity, Soleil was responsible for the eScholastic online commerce unit.

Earlier, Soleil did stints at Computer Sciences Corp., Nortel and Protomedia Design.

At PN, Soleil reports to Darian Monterisi, executive VP and managing director of PN/New York.