Virginia has launched a review of its $3.5M social marketing campaign to discourage youth tobacco use and prevent obesity.
Administered by the Virginia Foundation for Healthy Use and modeled on practices by the Centers for Disease Control & Prevention, the effort was originally founded in 1999 with funds from the state's tobacco settlement. It added childhood obesity to its mission in 2009.
The foundation, which issued an RFP on April 4, plans to award a one-year contract capped at $3.5M with four option years at the discretion of its board.
Richmond-based Barber Martin Agency is the incumbent. The foundation also works with Rescue Social Change Group on a $1.2M pact covering social media and creative.
A separate RFP covers research and evaluation of the foundation's campaigns.
Daniel Saggee, director of marketing, is overseeing the review.
Proposals are due May 2.
View the RFPs at vfhy.org.
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