The tourism authority for Miami Beach has kicked off a review of its PR account with RFP open through mid-May.
Hill+Knowlton Strategies is the incumbent after winning the last review in 2011. The firm's New York and Miami offices work the account.
The Miami Beach Visitor and Convention Authority wants an agency to guide media outreach, press trips, crisis management, event recruitment and trend tracking, including development and implementation of a strategic PR plan.
The work includes putting together a plan to recruit a new major event for the city, preferably for the so-called "shoulder season" running from May 1 through November 1, as well as planning for its 100th anniversary in 2015.
Proposals are due May 12 with a pre-bid meeting set for May 2.
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