The Gem State has kicked off a review of its international tourism marketing account, encompassing advertising, PR, social media and digital.
Idaho has released an RFP for the account, which covers the German market (including Switzerland and Austria), the UK and Ireland and Australia/New Zealand.
A two-year contract is expected to result from the review process.
Idaho is part of a consortium of five Western states -- The Real America -- that market the region to international travelers through a handful of agencies, including KBC Marketing & PR (UK), Weichmann Tourism Services GmbH (Germany), and Duxin Com (France).
Proposals are due June 2.
The RFP can be viewed through the state's procurement portal at ipro.sicomm.net/IPRO/.
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