Massachusetts is reviewing its six-figure account promoting the Commonwealth to travelers from Japan.
The state's Office of Travel & Tourism released a request for responses from PR and destination marketing agencies this month for a one year pact with two options. The assignment includes PR, trade relations and consumer marketing in the Japanese market, one of a handful of international destinations -- Canada, UK, Germany, Italy, France, China -- Massachusetts targets with its tourism PR.
Budget averages $175K per year.
Global Consulting is the incumbent.
Proposals are due May 20. The RFP is available through the state's procurement portal, commbuys.com.
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