texasTexas' $16B health and human services agency is reviewing its multimillion-dollar PR and communications account with an RFP process through mid-June.

The Austin-based Texas Health and Human Services System, overseeing large programs like Medicaid, food stamps and (controversially in the past few years) family planning, unveiled an RFP on May 12 to designate a firm or firms for the HHSS and its five sister agencies.

Sherry Matthews Advocacy Marketing, which has offices in Austin and Washington, D.C., is the incumbent.

Work includes development of public awareness campaigns, outreach materials and products, social media, creative and advertising, media relations, digital/website, and recruitment of public and private collaborators, among other tasks.

Average annual budget for the work has been $5M per year since 2008.

Proposals are due June 19.

View the RFP (link).