California's Department of Public Health is preparing to review its mid-six-figure anti-tobacco PR account with an RFP process to begin next week.
The California Tobacco Control Program expects to award a one-year pact with three option years for PR to reach the general market and select ethnic and priority populations.
Allison+Partners is the four-year incumbent.
Budget is $1.3M over the next two years.
The RFP will be released on May 27 with proposals due June 23. A voluntary pre-proposal webinar is slated for May 30.
Details: (PDF).
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