Ned Potter, 25-year science and technology correspondent for ABC News, has moved to the PR side with a senior VP role at RLM Finsbury in New York.
He will play a key role in a burgeoning science/tech practice for the WPP firm.
Potter covered the science beat for ABC's "World News," "Nightline" and "Good Morning America" and added editor duties for ABCNews.com in 2006.
RLM Finsbury CEO Walter Montgomery said Potter’s experience will help the firm provide "sophisticated and nuanced science and technology communications" to clients.
Potter was previously at CBS News.
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