Loren SteffyHouston Chronicle business columnist and Bloomberg vet Loren Steffy is jumping to PR as a Houston-based senior writer for 30 Point Strategies, the Maryland and Atlanta-based firm started by another Bloomberg News alum.

Steffy until this week penned a three-day-a-week business column for the Chronicle, where he's been for the past nine years. He was previously Dallas bureau chief for Bloomberg News after posts at the Dallas Times Herald, Dallas Business Journal and Arlington Daily News.

30 Point is led by Bloomberg Atlanta bureau chief Adam Levy and George W. Bush speechwriter Noam Neusner. Senior writer Will Edwards is also a former Bloomberg staffer.

He is the author of "Drowning in Oil: BP and the Reckless Pursuit of Profit" (McGraw-Hill 2010) and "The Man Who Thought Like a Ship" (Texas A&M 2012).