Gemvara.com, the online purveyor of custom fine jewelry, is calling for agency proposals in an open, competitive review to develop and execute a strategic PR program.
The Boston-founded company, which has major operations in New York, lets customers design their jewelry online before artisans in a Big Apple workshop build the pieces. It was founded as Paragon Lake in 2006 by Babson College students and grew into Gemvara by 2010 with seed funding from Highland Capital Partners.
Gemvara wants a firm steeped in media relations, traditional and social media channels, consumer engagement, content creation, thought leadership and brand management, among other disciplines.
Proposals are due by July 29 to PR manager Carrie Callahan.
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