The tax-funded development and business group promoting downtown Oakland is reviewing its retainer PR pact with an open RFP process this month.
The Downtown Oakland Association, which currently works with Walnut Creek, Calif.-based PR firm Gallen.Neilly, wants proposals for strategic PR counsel, media relations, social media and general help with the downtown district's identity.
The monthly retainer pact is expected to run from late April through the end of the year.
The city has been trying to shed an image of crime and poverty for the past decade and has made some progress in recent years.
The DOA focuses on the 19-block area of downtown Oakland and is funded by a 10-year property tax started in 2009.
Proposals are due April 15.
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