New York Area
Lippe Taylor, New York/FaceCake Marketing Technologies, which makes software that lets consumers virtually "try on" clothing, accessories and makeup in real time, as its first AOR, including consumer and B2B PR and partnership opportunities.
Laura Davidson PR, New York/The Ritz-Carlton, Naples, in Southwest Florida, for PR as the 450-room resort will be closing for a major renovation from July 24 to Oct. 1.
MWW, Los Angeles/Universal Music Enterprises, for a comms. campaign via traditional and social media to launch the "Zumba Fitness Dance Party" album. The firm is AOR for Zumba Fitness.
Rubenstein PR, New York/British Basketball Association, U.K. professional basketball league, to promote the organization following its official launch in the U.S. as it seeks franchise partners and investment opportunities. Full operations are slated to start in November 2014.
Raker Goldstein, Old Tappan, N.J./Golfa Pain Away, pain relief products for arthritis, neck and back pain for golf and sports-related injuries.
East
Greenough, Boston/Conservation Services Group, designer and producer of residential energy efficiency and clean energy programs, as AOR for an integrated PR program, including media relations, content development, and social media strategy.
Environics Communications, Washington/URAC, healthcare accreditation standards, to develop and implement a marketing comms. campaign, including messaging, traditional and social media relations, speaking opportunities, trade show support, collateral materials, and potential paid media placements.
Southeast
Diamond PR, Miami/Casa Palopo on Guatemala's Lake Atitlan; Santa Barbara Beach & Golf Resort (Curacao), and South Beach Marriott, Miami.
Uproar PR, Orlando/Green Light Fire Bag, eco-friendly fire bag kit for indoor and outdoor fires, for PR.
Midwest
Harvest PR & Marketing, Minneapolis/United Noodles, Pan-Asian grocer, for PR to strengthen local awareness and introduce the company to regional and national audiences ahead of a national e-commerce plan for 2014.
PR Etc., Rockford, Ill./Rockford Area Convention and Visitors Bureau, for marketing, event planning and PR on an interim basis.
KemperLesnik, Chicago/Brunswick Billiards, for PR and social media for the inconic billiard and other game table brand. JSH&A had the account. KL said its seeks to capture consumer awareness during a time of resurging interest in billiards and other game room activities such as table tennis and shuffleboard.
Mountain West
Catapult PR-IR, Boulder, Colo./Agile Alliance, as AOR for PR, a renewal for the non-profit group of Agile software developers.
Southwest
TrizCom, Dallas/HipLogiq, social media and marketing software, for PR. HL markets SocialCompass and SocialCentiv, software.
West
MSR Communications, San Francisco/Ubiquiti Networks, next-generation wireless networking provider, Infochimps, Big data analytics; Kentico Software, content management software; Bluxome Street Winery, San Francisco, and mybotto, quirky consumer products.
U.K.
Teamspirit PR, London/The Share Centre, U.K. retail stockbrokerage, for PR, following a four-way pitch and November RFP. Teamspirit is part of Chime Communications.
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