TiVo has handed AOR duties for advertising, digital and consumer PR to Minneapolis-based Olson, following a review.
Allison+Partners was the incumbent on the PR account. Ads and digital were handled in-house.
Doug Bieter, VP of consumer sales and marketing for the Alviso, Calif.-based DVR technology company, said TiVo is "consolidating" advertising, digital and PR strategies that will be a "tremendous asset as we build our brand and spread the word about the distinct value of the TiVo experience."
TiVo posted a 34% rise in fourth quarter 2012 revenue to $88.9M on a 38% percent rise in subscriptions. Net loss was $15.8M.
New York-based Sloane & Co., which has a long relationship with TiVo CEO Tom Rogers going back to Primedia, continues to guide corporate PR.
Have a comment? Send it to 
No comments have been submitted for this story yet.