The Anguilla Tourist Board, which is closing its North American tourism office at the end of the month, has moved its PR and marketing account for the region to Florida-based Cheryl Andrews Marketing Communications, following an October RFP.

Turnstyle Marketing was the nine-year incumbent, ending its relationship as the board shutters its White Plains, N.Y., operation covering North America at the end of this month.

Coral Gables, Fla.-based CAMC will handle consumer marketing and promotions, PR and travel trade outreach for the board.

Foster Rogers, permanent secretary of the British dependency, said the choice of CAMC was "obvious" after a competitive pitch process that included on-island presentations. He said the firm will help pitch the islands as the "premier luxury destination choice in the Caribbean."

CAMC, which reps Trinidad & Tobago as well as various properties and travel sector clients, has an affiliate relationship with The Travel Marketing Network, led by Caribbean marketing expert Tim Grace.

Rogers thanked Marie Walker of Turnstyle for that firm's nine years of service on the account.