Frank DeMaria, one-time global corporate PR chief at NASDAQ OMX Group, has been named CEO/America for Social360 Ltd., the social media monitoring and analytics company that is co-headquartered in London and New York.
The 20-year plus PR veteran also headed PR for Newsweek and handled media relations duties at Thomson Reuters. He has PR firm experience gained through stints in New York and London at Brunswick Group.
DeMaria believes it takes more than technology savvy to master the social monitoring scene. He said technology needs to be "combined with experienced communicators who cut through the noise and deliver relevance."
SocialMedia has a strong position in Europe, according to CEO Ryszard Bublik, an alumnus of Nomura Investments and Brunswick, who is looking forward to DeMaria replicating that success here.
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