The Grand Canyon State is reviewing its tourism PR account targeting Canada with an RFP process through early May.
Arizona's Office of Tourism, which engages firms in several international markets, relies on Canada as its second most important global market and its fastest growing over the last decade.
Connect-Worldwide of Toronto is the incumbent for Canadian PR.
The firm is excepted to develop an annual PR plan and provide in-market representation to the press, producing monthly reports and pitching travel to all parts of Arizona. Attendance at the annual Governor's Conference on Tourism in July is also required.
Arizona uses PR reps in the U.K., Mexico, Germany, Brazil and Franc. It recently tapped Florida and China-based i2i Media as its first firm for China.
Proposals are due by May 2.
View the RFP (PDF).
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