The University of Virginia's office of public affairs wants to be schooled in media training.

The Charlottesville university wants proposals to develop and teach PR strategy to PA staff, including how to effectively communicate the university's brand, handle interviews in different media, and tackle difficult or unanticipated questions, according to an RFP.

A one-year contract with four renewal options is expected to be awarded by early July.

Proposals are due May 16. View the RFP (PDF).