The National Highway Traffic Safety Administration has rolled a review of its media, communications and advertising covering behavioral safety programs aimed at issues like seat belt use and distracted driving.

The NHTSA, part of the U.S. Dept. of Transportation, uses research, public service ads, media relations, collateral and various partnerships to support its campaigns, which target the public and policy makers.

Encompassed in the account are the national "Click It or Ticket" seat belt effort, the "Drive Sober or Get Pulled Over" campaign, Child Passenger Safety Week, the national distracted driver push, as well as web and social media support of various online properties, and media training for staff, among other tasks.

Agencies must have key staff and facilities in the Washington, D.C., area.

The Tombras Group, Atlanta, has worked with the federal agency on advertising and PR efforts since 2004.

Proposals are due March 5. View the RFP (link).