Pro-gun control activists are targeting seven “K Street” PA firms and lobbyists used by the National Rifle Assn. in today’s protest that kicks off at noon in Washington’s McPherson Square. The move follows the Senate’s failure to pass a measure requiring background checks for gun purchases, something that is approved by 90 percent of Americans.

FTI Consulting, owner of NRA lobbyist C2 Group since March; Burson-Marsteller’s Prime Policy Group, which receives $20K a month from the NRA; Crossroads Strategies; Schockey Scofield; Forbes Tate; SNR Denton, and Greenberg Traurig are among targets of the action, Cliff Shectter, spokesperson for the gun control umbrella group told O’Dwyers.

The Coalition says its goal is to “drag the lobbyists out of the shadows where they prefer to operate and expose exactly how the NRA subverts democracy.”

The NRA spent $1.3M in federal lobbying during the past six months.

Today’s highlights will include the unveiling of an anti-NRA artwork by Shepard Fairey, who did the memorable Obama 2008 campaign poster and a march down K Street where participants will hold giant images of NRA checks made out to lobbyists and crime scene photos depicting the effectsof gun violence.

The coalition members include Public Campaign, Moveon, Public Campaign, CREDO, The Other 98%, New Yorkers Against Gun Violence and Occupy the NRA.