The Nielsen Co. has brought in corporate vet Betty Lo as VP of communications and public affair with an eye on expanding outreach to the Asian-American community.
Nielsen in November issued its first report on the Asian-American market, noting it is the fastest growing multicultural segment in the U.S. with a buying power pegged at $1T by 2017.
Lo, based in New York, exits Newell Rubbermaid, where she handled communications and operational issues for the company's global supply chain.
She was previously at The Coca-Cola Company in Atlanta, handling communication and organizational development projects for its McDonald's division, the largest sales organization within Coca-Cola. Lo is active in the national Asian-American business community and fluent in Mandarin.
Dan Lowery heads government and public affairs at Nielsen.
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