Visit California, which plans to double its $50M budget this year, has kicked off a search for a global social media agency of record.
The travel and tourism commission for the Golden State released an RFP on May 22, dangling a $300K-per-year contract to manage social media communities, develop strategic initiative, and monitor at least six social platforms (Facebook, Instagram, Sina Weibo, etc.) on a global scale of 11 countries.
Development Counsellors International handles Visit California's domestic PR account, which is under review. The state claims to be the No. 1 visitor destination in the US with an estimated $117B travel and tourism spending last year.
Proposals are due July 2, although notice of intent to bid is due by June 5. View the RFP (PDF).
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