Larry LarsenLarry Larsen, principal at Sard Verbinnen & Co, has moved to MSLGroup in Chicago as a senior VP in its corporate practice.

Larsen handles financial and crisis communications and worked on DeVry, Kroger, Walgreen and Midas International among his clients at Sard.

He previously held agency VP posts at Weber Shandwick, Edelman, FleishmanHillard after starting out in PR at Hill+Knolwton Strategies and following a stint as a stock broker.

Brad Wilks, Midwest managing director for Publicis-owned MSLGroup, said the hire is part of a plan to bolster its corporate and financial offerings in North America.