Brand USA, the tourism entity that promotes travel to the US, has rebooted its search for a global advertising agency of record after suspending the process amid a search for a chief marketing officer.
The Washington-based public-private organization in March tapped David Whitaker for the CMO slot. He led Toronto's and Miami's tourism boards.
Brand USA relaunched an RFP process on July 2 for global ad agency to help stem a decline in international tourists to the US over the past decade.
J Walter Thompson, along with Hill+Knowlton Strategies and other firms, previously handled the $200M account.
Ogilvy PR works the PR beat for Brand USA.
Notice of intent to bid is due by July 20. Bids are due Aug. 10. View the RFP (PDF).
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