Consumer pro Robin Shallow, who led corporate communications at publisher Rodale, is slated to join publicly traded weight management company Nutrisystem on Monday to lead PR and corporate communications.
Shallow trades an executive VP title at Rodale for the VP of PR and corporate comms. slot at Fort Washington, Pa.-based Nutrisystem.
She led a swatch of communications duties at Rodale and its health, fitness and wellness magazines like Men's Health, Prevention and Celebrity Fit Club, as well as its long-time affiliation with the TV franchise "Biggest Loser."
Shallow earlier was EVP, comms. & PR, for social network MeetMe and earlier worked in-house at Time Inc. on its enthusiast group (Golf Magazine, Popular Science) and at Sports Illustrated.
New York-based Impression Partners handles PR for Nutrisystem.
After selling prepared meals and other food directly to consumers, Nutrisystem began retail sales last year. First quarter 2013 revenue was down 18% to $105.4M as the company cited a "weak consumer response" to its 2013 creative campaign.
Have a comment? Send it to 
No comments have been submitted for this story yet.