New York State has cast an agency search to pitch the state's agriculture, state Fairgrounds as an entertainment venue, and the annual New York State Fair as a can't miss event.
"New York State is largely urban, with the majority of its citizens removed from any direct connection with farming," reads an RFP released Nov. 10 by the NY Dept. of Agriculture and Markets. "There is a perceived attitude of consumer complacency with regards to the security of their food supply . . . [t]his lack of connection is viewed as destructive to agriculture."
In addition to burnishing the state's agriculture sector nationally and globally, the state wants to heighten awareness of its 375-acre Fairgrounds in Syracuse for shows, exhibitions and other events, as well as the 12-day state fair that draws about 950,000 people each year.
The state slates a five-year contract covering PR, marketing and public service advertising. Proposals are due Dec. 10.
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